My passion is generating transformative change in human systems at all levels of scale, from the individual to team to the organization and social system. 

Joseph Friedman has over forty years’ experience in consulting and coaching individuals and organizations in communication effectiveness, leadership, high performance teamwork and creating and enacting strategic plans. He has delivered consulting, coaching and educational programs in Africa, the Caribbean, Japan, India and Canada as well as within the United States.

After co-founding JMJ Associates in 1987, Joseph shifted his focus to designing and leading large scale, organizational Transformation processes in hospitals and large healthcare systems. He has had extensive experience coaching and guiding the development of Senior Executives in these and other industries. Beginning in 2001 Joseph was privileged to design and conduct leadership development programs for the United Nations in Africa and the Caribbean to enable men and women to mobilize their organizations to respond to the AIDS epidemic in their countries.

Following his UN work, Joseph returned to JMJ to develop a suite of Integral Safety Assessments, help implement the GROW model of coaching and create a global training and development function for support staff and consultants using both face to face and online learning programs to develop consulting, coaching, communication and relationship skills. He currently coaches, consults and designs transformative development programs for individuals and organizations and is developing consulting approaches based in development theory and complexity science.

After graduating with honors from Oberlin College with Bachelor of Arts degree, Joseph acquired an MA in history from the University of California at Berkeley.


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