In 2012, Denmark’s largest power corporation, Danish Oil and Natural Gas, slipped into financial disaster as the price of gas was plunging by 90% and S&P decreased its credit rating to negative. The board hired a previous executive at LEGO, Henrik Poulsen, as the new CEO. Whereas some leaders might have gone into crisis-management mode, laying off workers until prices recovered, Poulsen saw the moment as an opening for radical transformation.