May 28, 2013
In my last conversation with JMJ Senior Partner Rick Bair, he talked a bit about the creation and evolution of JMJ's Incident and Injury-Free® (IIF®) safety approach. This time, he shared some stories that he felt reflected the kinds of transformations--both individually and organizationally--that can occur as a result of the IIF approach.
I: Last time we spoke, you were saying that you had a thousand stories you could share about Incident and Injury-Free® (IIF®) safety. I was hoping you could share a few of them.
RB: Sure! One of the first stories that comes to mind is of a time very early on in our deployment of IIF safety. We were invited to develop a proposal to work at a large semi-conductor facility that was undergoing a major expansion.
We presented our proposal to their leadership team. They asked us to leave the room and then, I believe, they took a vote and when we came back in they said they wanted to proceed.
We presented our proposal to their leadership team. They asked us to leave the room and then, I believe, they took a vote and when we came back in they said they wanted to proceed.
I do not know why, but I asked if anybody had voted “no.” The most senior construction manager for the prime contractor said “I voted no.” And he said, “I don’t think this is going to make a hill of beans of difference. [I actually think he used a bit stronger language.] But all these younger folks in there seem to want to give it a go, so I am not going to stand in their way.”
I remember he was close to retirement; near the end of the project, he did retire and he called me and said, “Rick, you remember when I said that I didn’t think this Incident and Injury-Free work would make any difference?” And I said, “I sure do.”
He said, That story now is probably 17 years old and I’m getting goose bumps as I’m telling it to you because, not only was the project transformed, but here was a very senior individual who was transformed. He was so proud of the difference that the project made. For that to be the highlight of his career was really special for me.
I: I imagine this has probably been something that you have seen many times over the past 17 years. Do any other stories stand out where you have seen someone transform?
RB: There are a lot! All these vivid images of faces kind of flash through my mind, but one that stands out to me was a fellow by the name of Larry. Larry was the construction manager on the first project we did with an engineering and construction group on a major refinery project in Texas.
I: When you say that he was transformed--when you use that word--what do you mean?
RB: Well he did not see an Incident and Injury-Free environment as a possibility. I don’t even think he saw it as something realistic to even try to achieve. He was coming from the idea that construction is a dangerous business and people are going to get hurt.
safety performance issues that they hadn’t been able to improve. There was a lot of resistance early on, but, ultimately, Larry changed. He had an extraordinary transformation and he became this extraordinary leader that was championing a new way of constructing these projects. They went from several injuries each month to, literally, having a project that stopped hurting people.
Equally important, Larry transformed his leadership style and his career. It was known that if Larry came out of his office and into the field that meant there was a problem and he was going to go fix it. In those days, fixing it meant heads would roll. People feared project managers coming out into the field.
Well, Larry decided that one of the things he needed to do was to get to know the people at his project. So Larry would go out and start talking to the crews and the teams in the field. He had never done that before. He would even invite crews in to have lunch with him.
You could imagine what must have gone through people’s minds when they had an invitation to come up to the administration building and have lunch with the project manager. It was like, “Holy Toledo, what did I do wrong?”
But he really did want to get to know the people. He wanted to hear what their issues and concerns were so he and his team could help address those. Ultimately, (and he was so respected to start with), he was really treating people with care and concern, dignity and respect. Having that culture emerge from one of fear and command and control was just extraordinary. At the end of the project, I recall that organizationally, everybody in that company saw who he had become.
From that moment on, in any meeting that Larry attended when he was going to talk about safety, his peers and others would literally listen with extraordinary intensity because something had changed in this man. He was doing incredible things and it was so different than what people knew of him before.
I think that, actually, in the latter part of his career--I recall talking to him about this--he actually started to have fun. He really enjoyed the work and knew he was making a difference in terms of constructing projects on time and on schedule. But I think what he really got satisfaction out of was seeing projects being constructed without hurting people.
I: Could you talk a little bit about what you mean when you say an entire organization is transformed? Is there an example of a time you’ve actually seen an organization take on some of the level of transformation that Larry saw?
RB: Again, a number of projects have flashed across my memory just as you were asking that question. There are a lot of them that I could choose from, but I think the one that I want to talk about is a Chevron project.
We worked about 12 years ago on a Chevron project in Saudi Arabia.That project had breakthrough safety performance by all major accounts. They took on, they owned and they brought to life Incident and Injury-Free safety.
At the end of that project, the project manager from Chevron went back into Chevron’s project organization--it’s called the Project Resources Company (PRC)--and he took a stand that Chevron could build their capital projects around the world without hurting anyone.
I recall the conversation at that time and the concern was, “Look at where we work in the world: Kazakhstan, Africa, Asia. We just don’t know if that’s possible.” But the project manager was a stand for no one getting hurt anywhere and, ultimately, that leadership team became a stand that they were going to build their projects and not hurt people.
When we did the global diagnostic for them, we talked to the Chevron people, project managers, project professionals and safety professionals and then we went and talked to the major contractors that worked for them on a number of projects. One of the things that we heard was that the contractors did not experience that, at that time, safety was a value for Chevron in terms of their execution of capital projects.
They would say things like, “You have to have a certain level of safety performance to be able to get on the bid list or tender list, but once you are in and once we start executing the work, it’s cost and schedule.” When we put that and many other disturbing findings in front of the leadership team, they really stepped up and they owned it and they started to work on it.
To this day, when you look at Chevron’s capital project safety performance as benchmarked against their peers, in just about every comparison I have seen, they are best in class. And, they are not satisfied with where they are at so they continue to look at what’s next. They have taken on many of their issues and improved their performance and their practices, and developed their managers as leaders and champions for extraordinary safety.
So, that’s an organization that I have seen just transform from one where the priority was, “Execute our projects with excellence in terms of cost, schedule, quality and attainability” to one where “we can safely execute our projects.” That’s one that stands out most to me.
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